On January 1, 2016, I prayed a dangerous prayer: “Lord, give me something that will help people boldly share their faith in You.” That day, He planted a vision in my heart—a clothing brand that wouldn’t just be worn… it would be witnessed.

Because evangelism isn’t just for a few—it’s for all of us. And in these final days, the world needs to hear one unshakable truth: Jesus loves them.

Our mission is bold and clear: for every person on Earth to be asked one life-defining question—

“Have you become who you were created to be?”

That single question opens the door to conversations that awaken destiny, unlock gifts, and point people to the One who knows them completely: Jesus.

In June 2022, I reconnected with the legendary Thomas Blackshear. When I shared the vision, he didn’t hesitate: “I want to do this with you.” And just like that, YouBecome was born.

Our first drop? Hoodies and t-shirts featuring Thomas’s world-renowned painting Forgiven—an image dripping with the anointing of grace. We see millions wearing them, each one a walking invitation for someone to encounter Jesus—in street corners, coffee shops, stadiums, and subways.

And we’re not doing this alone. We’re calling churches, ministries, and believers everywhere to partner with us—using these conversations and this movement to reach their communities like never before. Together, we can saturate the world with the love of Jesus, one question at a time.

This isn’t just clothing.

It’s a movement.

It’s a declaration.

It’s a call to the world: Become who you were created to be.

Join us. Let’s make Jesus known—everywhere.

Vaso Bjegovich

Founder - YouBecome